Over these past weeks, the COVID-19 pandemic has presented a challenge to our communities unlike any we have faced. First …
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Digital
331 Articles
A Step by Step Guide to Integrated Digital Marketing Campaigns
As you grow your business, you have begun considering expanding your marketing campaigns to reach beyond the simple single channel …
Integrated Digital Marketing Campaign: The Definitive Guide 2020
An integrated digital marketing campaign is based on the principle that the whole is greater than the sum of its …
Your Guide to Documenting Brand Voice
What is your brand? If someone were to ask you that very question, how would you respond? In a perfect …
8 Digital Marketing Trends for 2019
Marketing is a fast paced and dynamic industry. Businesses looking to jump into their first major campaign can become quickly …
The Make-Up of Your Digital Marketing Team: Skills and Roles to Consider
The marketing team of today is a product of its time. Where traditional ad agencies and PR once reigned supreme, …
6 Things to Avoid During Your Brand Agency Search
Brands of modern day are complex. They express, communicate, connect; they form their own understanding of more than just what …
How Customer Personas Have Evolved in the Age of Digital
Penny is a creative twentysomething working as a junior copywriter. She’s bold, curious, compassionate and cultured, using what free time …
Why Automation Won’t Take the Place of Creativity in Brand Marketing
You know that gut-wrenching scene in Steven Spielberg’s movie A.I. Artificial Intelligence? The one where Haley Joel Osment’s character David—a …
How to Approach Repurposing Content
In Finish: Give Yourself the Gift of Done, author Jon Acuff discusses the idea of shortcuts; how often they’re advised …
The Best Marketing Conferences to Attend Through the Rest of 2018
Would you believe that we’re over halfway through the year? Mid-year reviews are likely in full swing, if not already …
How to Find Free Stock Photos That Don’t Suck
More often than not, when uttering the phrase “stock photography”, fellow marketers will fall into one of two bandcamps: the …